Editorial policy
CatWorldly pages should be useful, kind, sourced where needed and honest about what they are.
Editorial Standards
Articles should state a clear purpose, avoid fake authority, link readers to relevant next steps and keep practical advice separate from entertainment.
Priority Help Library
The core cat-help path should be maintained as a smaller set of strong hubs and supporting guides before CatWorldly adds more near-adjacent articles. A good new page should answer a distinct reader decision, add a checklist or diagram, improve sourcing, connect to a tool, connect to a comic path or make a maintained page stronger.
No Near-Duplicate Volume
CatWorldly should fold tiny wording variations into the strongest canonical page instead of publishing several pages that compete with one another. Page quantity is not a substitute for useful coverage, source checks, accessible media, update notes and internal links.
Differentiated Page Test
A proposed priority guide should differ from an existing page in at least three material ways, such as reader situation, process stage, decision being made, desired outcome, life stage, original format or safety boundary. Changing only a title, breed, room name or keyword wording is not a meaningful difference.
Seven-Question Publication Test
Before publishing any informational page outside the priority 30, ask: does it answer a new reader question, have one clear search intent, belong under one hub, add original value, support responsible sourcing/review, lead to a next action or tool, and fit a natural retention connection? The first five should all be yes.
Search Wording Is Not Enough
If the only reason for a new URL is that people might search for a slightly different wording, the idea should usually become a section inside the strongest existing article. New URLs need a reader job, not just a keyword variant.
Portfolio Mix
The 30-page portfolio should come from a mix of six rebuilt hubs, eight major upgrades of existing anchors, ten genuinely new supporting pages and six canonical pages created by consolidating overlapping material. It should not be treated as thirty blank new articles.
Consolidation Evidence
Before retiring or redirecting informational URLs, export WordPress inventory, assign each URL to a hub, write its one-sentence reader job, record Search Console queries/clicks/impressions, compare overlap, choose the strongest canonical, move unique value, redirect permanently, update internal links and keep only preferred canonicals in the sitemap.
Preserve Useful Pages
A page should not be deleted merely because it is outside the 30. Preserve pages with distinct purpose, meaningful search visibility, external links, audience usefulness or a role in comics, tools, books, policy, games or videos.
Implementation Sequence
The evergreen help-library sequence is: Month 1 define inventory, Search Console data, hubs, canonicals and hub links; Month 2 upgrade strongest anchors and first tools; Month 3 fill journey gaps and remaining tools; Month 4 complete links, sitemap, structured data, mobile/print QA, promotion and query-overlap review.
Measurement Model
Use Search Console to understand how readers discover pages before arriving, and use CatWorldly Visitor Insights or Analytics to see what they do after arrival: guide depth, tool use, comic return paths, newsletter interest, device fit and consolidation outcomes.
Measurement Scorecards
The priority library should track search visibility, usefulness, comic connection and editorial quality. Minimum search metrics are impressions, clicks, average position, CTR, distinct relevant queries, indexed priority pages and pages competing for the same queries. Minimum usefulness metrics are tool opens, PDF downloads, plain-text views, guide-to-guide clicks, hub-to-guide clicks, measurable tool completions, search refinements and fast exits.
Complete By Journey
The central recommendation is to make CatWorldly complete by reader journey, not complete by raw article count: six recognizable care hubs, four strong guides beneath each hub, one excellent tool for each hub, genuine comic connections, one preferred canonical page per important reader decision and no new near-duplicate article unless data proves a separate need.
Answer-First Guide Structure
Priority guides should answer the central question in the opening 50 to 100 words, state when to use the page, give an ordered action sequence, branch for real scenarios, include an original CatWorldly asset and name common mistakes to avoid.
Strong Hub Standard
A hub is not a latest-post archive. It should explain the subject directly, route readers by situation, link four principal supporting guides, show a visual journey or decision map, feature one practical tool, show relevant safety and review status, place comics after the answer and end with a clear next action.
Relevant Safety Boundary
Warnings should match the page. A litter-avoidance guide needs pain, straining and inability-to-urinate language; a scratching-post guide should focus on normal scratching, stable surfaces, injury and sudden pain rather than a copied emergency block.
Source And Review Status
Health, safety and nutrition pages should visibly separate CatWorldly editorial review, source check date, veterinary review status, what the page can and cannot do, and when a reader should contact a veterinarian.
Logical Next Action
Every page should lead to the next reader action instead of generically sending people back to the homepage: scent swapping to visual introduction, litter dimensions to the measurement/audit tool, nighttime meowing to the daily routine planner, and new-cat safe room to readiness for expansion.
Comic Connection Boundary
Each priority page can have one relevant comic return path, but the comic should reinforce recognition after the practical answer and must never be presented as evidence.
Comic Backlinks
Relevant comic episodes should link back to one highly specific informational page, with a short reason for the connection. Generic "you may also like" comic blocks are weaker than a named practical follow-up.
Character Authority Boundary
Do not quote fictional characters as if they recommend care rules. Use wording such as "This household-routine topic also appears in Foster House Rules." Factual guidance stays sourced, reviewed and owned by CatWorldly editorial standards.
Recurring Character Canon
Article-side illustrations, character callouts and promotional crops that use recurring characters must load the correct written series bible, reference art, anatomy, accessories, proportions and visual style. Do not mix two series or art styles in one care illustration unless a crossover is explicitly approved.
Comic Fit Beats Symmetry
Comic connections are allowed to be asymmetric. Foster House Rules naturally supports new cats, introductions, routines and seniors; Firmware and Fur supports home technology and gear; Meowdern Love supports communication and affection; Ruckus supports scratching, boxes, territory and mischief; Paws and Deadlines supports home-office routines; The Velvet Claw supports observation and senses; Tony and the Artifact Crew belongs to later cat-history and culture work, not litter-box pages merely for representation.
Priority Internal Linking Model
Each priority supporting guide should link up to its hub, sideways to two or three close sibling guides, forward to its practical tool, sideways to one relevant comic path, onward to one logical next step and outward to sources when factual claims need them. Link text should describe the destination, not say "click here."
Tool Standard
Major tools should have a stable landing page, clear purpose, preview, PDF, plain-text version, mobile-friendly labels, no required email before use, a relevant guide, a relevant comic path, update/version metadata and a not-diagnosis statement when health observations are involved.
Promotion-Ready Resources
The strongest help pages should be promoted as recognizable editorial products such as a cat-introduction guide, multi-cat resource map, litter-box setup audit, behavior observation journal, indoor enrichment room planner, new-cat first-72-hours checklist or senior-cat home checklist and change log.
Priority Hub Order
The six priority hubs are Bringing Home a New Cat or Kitten, Cat Introductions and Multi-Cat Homes, Litter-Box Setup and Troubleshooting, Cat Behavior and Communication, Indoor Cat Life and Enrichment, and Senior Cat Home and Daily Routine. Final title wording can respond to Search Console data, but the page jobs and original assets should stay distinct.
Disease-Page Boundary
Red-flag, household-safety and vet-call preparation pages stay available as a horizontal support layer across the six hubs, but the first 30-page growth portfolio should not become a high-volume disease, symptom, treatment or triage operation without qualified veterinary review.
Internal Linking
Every substantial article should point readers toward a next step, related guides, related comics where useful, source lists and printable tools when a checklist helps.
Reader Guide Brief
Scaled articles use a visible brief, review-status language, category path, next-step links, source cards, related guides, a related comic where useful, checklist routing and an updated-date block.
Sources and Attribution
When a page depends on medical, safety, product, legal, historical or data claims, it should identify the source posture clearly. Official organizations, veterinary education material, manufacturer specifications and dated store observations should be separated from CatWorldly editorial judgment.
AI-Assisted Drafting
AI may help draft, summarize or structure internal work, but publication remains a CatWorldly editorial decision. The final page must be checked for factual claims, safety boundaries, media labels, accessibility text, source links, tone and reader usefulness before it is treated as finished.
Accessibility Standard
Images, comics, videos, tools and interactive pages should include useful text alternatives where practical: alt text, transcripts, panel descriptions, clear headings, readable controls and keyboard-friendly paths. If a feature cannot meet that bar yet, it should be treated as a QA backlog item instead of hidden as finished.
Publishing Gates
Health pages, gear pages, comics, videos and community pages each have a different gate. Health needs caution and review status, gear needs evidence labels, comics need approved final art, source metadata and opt-in transcript/accessibility/disclosure controls, videos need transcript status and community pages need privacy/moderation boundaries.
Corrections
Material errors should be corrected promptly. Larger updates should be reflected with updated dates or a correction note when the reader needs that context.
Audit Trail
Meaningful changes should leave enough public or source-side context to be checked later: dates, review status, correction notes, source notes, QA notes or visible disclosure language depending on the page type.